Swiss sugar, known as "the ancestor of fudge", is a kind of square fudge. Because its square shape is very similar to the Swiss flag, and the pronunciation of Switzerland and sweet is similar, the sugar born in Switzerland is named Swiss sugar.

Since the introduction of Swiss sugar from Europe to Asia in 1963, with excellent product quality and eye-catching and festive packaging, Swiss sugar has become the most popular candy brand for gifts and personal consumption among relatives and friends all over the world.

As the ancestor of fudge, "Swiss sugar" was born in Switzerland in 1929. "Swiss sugar" is mainly sold in many countries in Europe and Asia. "Swiss sugar" is a fruit flavored soft candy with various flavors. It is packaged one by one and tastes sweet.

Since it was introduced into Asia from Europe in 1963, with excellent product quality and eye-catching and festive packaging, it has become the most popular candy brand for gifts and personal consumption among relatives and friends all over the world.

A variety of natural fruit flavors. The fruit juice tastes fragrant and lasting, chewy and interesting. This is the charm of Swiss sugar.

"Swiss sugar" was originally a brand of Kraft. And entered China in the 1980s. In May 10, 2005, as part of Wrigley Company's acquisition of some candy assets in Kraft Corporation, Wrigley Company received its marketing and marketing operations in Chinese mainland from Kraft Corporation, and transferred production equipment. In September of the same year, "Swiss sugar" was officially put into production in Wrigley China. "Swiss sugar" is the first major soft candy brand of Wrigley Company. It has a variety of fruit flavors - real good taste and happiness.