Sial International Food Exhibition (Shanghai) is hosted by "France gaomei Aibo exhibition group and its subsidiary in China, Beijing aibosia Exhibition Co., Ltd.", France Gome Aibo exhibition group is one of the organizers and founders of the previous sial China International Food and Beverage Exhibition (hereinafter referred to as "China Food Exhibition" or sial China). In 2021, the brand was officially upgraded to "sial International Food Exhibition". Sial International Food Exhibition (Shanghai) It will be held in Shanghai New International Expo Center from May 18 to 20, 2022, with an exhibition area of 180000 square meters. It is expected to attract 4500 exhibitors and more than 150000 professionals from around the world. Sial world food industry summit will be held at the same time. Today, sial International Food Exhibition (Shanghai) will discuss and communicate with you about the four popular trends in the candy industry.

In the era of sugar color change, the development of candy market is not as bad as we thought.

Once upon a time, under the general health trend, the outside world was not optimistic about candy, a relatively traditional food industry. However, in recent years, based on the dual needs of consumers for health and nutrition, a number of candy manufacturers also regarded the research and development of new products meeting consumer needs as their top priority, and a steady stream of innovative products injected new vitality into the candy market, The silent candy market is also gradually recovering. On the "health" train, the candy industry moved forward slowly.

In addition, at present, the whole candy industry is still trying to find new breakthroughs in health, nutrition, sugar reduction and creativity, which has also become the most critical link in the innovation trend of the candy industry. Perhaps for us, candy has never been a necessity of life, but the current candy market has changed our understanding of candy, which is caused by the change of the current popular trend in the candy Market:

1、 Fudge is hot and has become the "pet" of the industry

Compared with other candies, the popularity of fudge is no accident. When the younger generation began to maintain their health, ordinary candy gradually faded out of their choice, and the highly inclusive soft candy brightened their eyes with various nutrients. As a popular carrier of vitamins and nutritional supplements, Fudge brings multiple possibilities to the younger generation of consumers to meet the needs of consumers.

In addition, in February 2021, the State Administration of Market Supervision issued the formulation and technical requirements of health food products for record (2021 Edition). For the first time, the gelatin candy belonging to the form of food was included in the health food record form. According to the announcement, the gel candy was also officially launched in June this year, which means that through the filing system, the soft candy can also quickly put on the blue hat of health food. This is undoubtedly an opportunity for fudge manufacturers, which also indirectly promotes the development of fudge industry.

The soft candy supported by the policy is like a fish in water, while the functional soft candy has a better development, and its market shows a high-speed growth trend. It is understood that the compound annual growth rate of the global functional sugar market from 2019 to 2025 is 4%. Take vitamin fudge as an example, the compound annual growth is 6%, in which women are the main consumers, and by 2024, children will become the main consumers of vitamin fudge.

With the popularity of functional fudge, the candy market has also ushered in more innovative products. In addition to vitamin fudge, functional fudge with the characteristics of sleep aid, beauty and eye care has gradually led the new trend of the industry. These functions also make fudge more attractive and attract young people who begin to pay attention to their health.

2、 Tabletting clear mouth sugar still accounts for a certain proportion of the market

With the upgrading of consumption and the improvement of consumers' concept of environmental protection, gum based gum, which used to focus on fresh breath, began to retreat behind the scenes, and the emerging tablet chewing gum has become the social first choice of the mainstream young consumer groups.

According to the data, the domestic tabletting clear mouth sugar market shows an annual growth of 15% - 18%. With the continuous emergence of various clear mouth sugar brands, the domestic candy market is in full bloom.

Combined with the current situation of China's candy market, tablet Qingkou sugar is becoming the market leader of Qingkou sugar category. It is understood that the domestic Qingkou sugar market has been surging since mantos, a subsidiary of Vivendi van Meller, quickly occupied the Chinese tablet Qingkou sugar market. In the following years, the brands of tablet Qingkou sugar such as urban ranch, chunran heart and binglik also rose rapidly, Set off a new round of consumption trend. At present, this trend is still continuing.

3、 "Sugar reduced, low sugar and sugar free" candy is favored by the market

"Sugar reduction, low sugar and no sugar" has become the third popular trend in the candy industry in recent years. Of course, this is also the focus of major candy manufacturers.

With the strengthening of people's health concept, "sugar reduction, low sugar and no sugar" has become the key words of candy category. According to the data, in the past two years, when consumers buy candy products, the factors that most affect the purchase decision are: low / no / sugar reduction, natural and no artificial pigment.

None of these reflect the latest demands of consumers for candy. For candy manufacturers, if they can not timely understand the new needs of consumers and respond positively, they will undoubtedly be abandoned by the times. In the face of consumers who "talk about sugar color change", a group of candy manufacturers also actively explore the possibility of "sugar free" candy.

At present, thanks to the accelerated transformation and upgrading of the candy industry, candy products have also achieved a perfect transformation. Innovative candy products with sugar free and sugar reduction as highlights have also begun to appear in the public's vision, including Guangdong Haiyi food and agricultural biotechnology food. As the two leading candy enterprises in the industry, their "sugar free" candy products have set off a consumption trend as soon as they are available.

4、 Candy, a traditional Chinese medicine ingredient, is emerging, and its development potential should not be underestimated

Led by the trend of "health preservation", the candy market of traditional Chinese medicine is gradually warming up. At present, among the common traditional Chinese medicine ingredients candy on the market, the main traditional Chinese medicine ingredients are ginseng, honeysuckle, pangdahai, Siraitia grosvenorii, tangerine peel, Poria cocos, hawthorn, licorice, polygonatum, etc. these ingredients play different roles, either promoting water seepage, or facilitating the spleen and stomach, or calming the mind, Based on these characteristics, the candy products innovated and developed are also becoming more and more dazzling. When these products are officially put into the market, consumers have more choices to make.

It is not difficult to find that traditional Chinese medicine candy is more expensive than ordinary candy, and the customer unit price is higher. However, because the candy containing traditional Chinese medicine has the function of health preservation when meeting the appetite, it is now favored by the younger generation of consumers. However, as consumers, we should note that food is not medicine, and the two should not be confused.

With the diversification of consumers' new demands, the innovative products in the candy market are becoming more and more diversified, and the competition is becoming more and more fierce. This also means that if you want to succeed in the candy market, you must show the best side of your product, whether in product features or packaging.

For highly inclusive candy, the quality, flavor or function of candy are innovative points, but how to meet the needs and preferences of consumers, so as to develop a popular product, is still a problem faced by many candy enterprises.

To learn more about the food and beverage industry at home and abroad, welcome to sial International Food Exhibition (Shanghai) for on-site visit and exchange. Sial International Food Exhibition (Shanghai) is one of the three major food exhibitions in sial world and the annual world food whole industry chain conference. It is hosted by France gaomei Aibo exhibition group and its Beijing aibosia Exhibition Co., Ltd. and is held in Pudong, Shanghai, China in May every year. Since landing in China in 2000, sial China series international food exhibition has attracted 40000 exhibitors from more than 70 countries and regions around the world. The exhibits cover 21 categories, including beverages, dairy products, leisure food, convenience food, grain, oil, fruits, vegetables, meat ingredients and condiments. The professional audience comes from more than 100 countries and regions around the world, covering food importers, exporters, dealers There are more than 1 million people in many fields, such as wholesale and retailers, supermarkets and comprehensive stores, hotels and catering. From May 18 to 20, 2022, it will be opened in Shanghai Pudong New International Expo Center. We look forward to your arrival.