News

Research on candy consumption market

2021-10-25  961

The candy industry has low threshold, low technical difficulty, high degree of standardization and no special requirements for logistics. Therefore, candy, as the most basic consumer category in leisure snacks, takes the lead in development. Compared with baking and salty snacks, the concentration of China's candy market is much higher than these two sub industries. At present, the market pattern of China's candy industry is stable, and foreign capital has obvious brand advantages in the candy industry.

The main consumption scenes of traditional candy are still wedding and traditional festivals. The market development space in work, leisure and other scenes will continue to narrow.

At the time of the development and expansion of the domestic candy industry, various types of candy, such as health care, low sugar, fun and ecological, have the potential to accelerate the pace of collective attack on China's high-end candy market. In contrast, the products in China's candy market are very single.

Research on candy consumption market

In the candy consumption for consumers, Zhongyan Puhua believes that there are two types of needs of subdivided groups that deserve attention: one is healthy candy snacks for children; The other is functional candy for urban white-collar workers.

From the perspective of children's candy and snacks, the post-80s / 90s parents have awakened their health awareness, have low price sensitivity, and pay attention to brand professionalism and product quality. On the other hand, the "guidelines for snacks for Chinese children and adolescents" proposed to add less sugar, salt and oil, and required to specify the limits of sodium chloride, sucrose and fat. Sugar free healthy snacks for children will be an important development direction in the future.

From the perspective of functional candy, it can improve some functions of the body. It combines candy with health care products that are not delicious or inconvenient to eat, meeting the needs of the younger generation for health care and convenience. At present, the main types of functional candy in the domestic candy market include: vitamin candy, sugar free gum, mint candy, throat candy, etc.

Development trend of candy industry

It is worth noting that the global annual per capita consumption of candy is about 3kg, while China is only 0.7kg. Therefore, China's candy market has great development potential. The breakthrough of domestic enterprises should focus on the upgrading of products, constantly launch new products and constantly enrich product varieties.

At present, 60% of the sales of middle and high-grade candy and chocolate in China are produced in supermarkets and chain supermarkets. With the help of this two-year initiative, many enterprises have returned to KA. In addition, all kinds of upgraded hi shops have become an important form of bulk retail terminals. An online sales dispute has been launched among major candy enterprises.

Candy itself has a considerable market space. As one of the important sweets, people's own needs exist. Find out the specific needs of subdivided groups. There is a lot of room for the development of new healthy sugar free candy categories.

To learn more about the detailed analysis of the candy industry, you can click to view the Research Report of Zhongyan Puhua, the investigation on the development status of the candy market and the analysis and prediction report on the supply and demand pattern from 2021 to 2026.